Listen to casual conversations with interesting Vermonters representing a wide range of fields and industries. We talk about everything from marketing and business, to incredible personal stories. You won't want to miss a single episode!

Listen using your favorite podcast app and don't forget to leave us a review!

 

Get notified about new episodes

  • This field is for validation purposes and should be left unchanged.
 

10 Quick Tips About Video Marketing for Business

Here’s a list of 10 tips about video marketing for your business. Heed these tips and reap the benefits of the world’s greatest marketing asset, video production.

10. Do you video here often?

Putting all your eggs in one basket only means you can get robbed more easily. Just producing a few big budgeted videos means you’ll have a few pieces of content to market your fine establishment. Considered making more content with the same budget. Strategize content frequency when it comes to your video marketing.

9. You’re so emotional

As if! Seriously, the emotional content is compelling. You don’t have to make everyone cry, emotional just means adding a pinch of humanity to your content. Brands don’t just compete on price they also compete on how the brand fits into a consumers lifestyle.

8. You’re going to fly that plane, right?

Don’t spend all your dough on making the cotent; make sure you have a budget to get that content out there in the wild. If you buy a plane, don’t let it sit on the runway; buy some gas and let it fly.

7. Quite on the set!

Consider working with someone different if you fear that your video producer thinks they are Steven Spielberg. You may end up building someone’s portfolio and not making useful content that brings value to your business. Video production for a company isn’t filmmaking; it’s advertising. Let Hollywood deal with the drama.

6. Muddin’

Don’t spin your wheels when it comes to conceiving the creative. It’s more valuable to create good content often than to develop perfect content once in a while. You need to put yourself out there, Kathy.

5. Wallflowers don’t dance

Make sure you encourage your followers to interact with your video. Don’t be afraid to ask them questions, and make sure you replay to all comments. Your people love you, so dare to ask them to dance.

4. Scrooge McDuck

At the beginning of Duck Tales, Scrooge jumps into a pile of money and swims in gold coins. Duck Tales visually demonstrates that value and wealth are synonymous with volume and quantity. The same goes for all content. Your business is legitimized on social media platforms by volume.  From the number of followers to your posting frequency, to the number of videos you have, you are more likely to be noticed if you have more content than a few.

3. Same old, same old

Be creative. An about us video for your business shouldn’t be like your competitors about us video. You have to consider that your video content must be entertaining to your audience. Imagine attending an event with an incredibly dull speaker, his name is Bob. Don’t be Bob. Be fun, energetic and real. Wake them up! 

2. Budget matters

Wisely spend your marketing budget with the intent to grow your brand. You must see the forest through the trees and understand the value of content and online advertisments in today’s market.

1. Raisin’ Brand

It’s a pun. As you “raise” your “brand” through video production, it’s critical that you become consistent with tone, emotional direction, font, music selection, and framing and color correction. As you build your library of video content, it’s more powerful to have a cohesive look and feel as opposed to scatterbrained and disorganized unmatching content. Unless, of course, your brand is supposed to be unmatching and disorganized.

Video content and all forward-facing marketing is a reflection of how your business operates. It’s a customer’s peek into your operation. If the video is sloppy and cheap-looking, it’s not impossible to think that your operation, product, or service is also cheap and sloppy. You can’t judge a book by it’s cover, but people do it everyday!

Ready to learn more? Check out our site, and contact us for a free consultation. www.retromotion.co

video tips

Video Editing Tips for Testimonial & About us Videos

Developing an intuition for finding gems in the footage will allow you to craft more emotional edits from sometimes not great interviews or inadequately executed productions. If you are in the market for hiring a videographer internally or externally, or maybe you’re a producer, these insights from my experience in video production will come in handy.

Crafting a perfect edit is much like a bobcat sighting, it’s rare, but with attention to detail and knowing a few tricks, a nearly ideal edit can be yours. FYI: A lot of the same principals can apply to edit television and feature films as well. Let’s start!

Continue Reading

Building a Website for a Cause: Vermont English Bulldog Rescue

I finally understand why the English Bulldog is the unofficially adopted mascot of the US Marines. It’s not because Bullies are brave, aggressive, or particularly fierce (actually they are the completely opposite). It’s because of their uncanny faithfulness.

Continue Reading

5 Marketing Lessons Businesses Can Learn From Black Mirror

Black Mirror is a haunting anthology television series that takes a deeper look into the many ways in which technology has affected our lives–or could in the near future. Rather than demonize technologies such as virtual reality or social media, it takes an introspective look into how the human condition is affected by these technological advances.

So, if you’re a business owner or are part of a marketing team, it is important to heed the lessons that can be taken from this series.
Continue Reading

Lock It Up: All Customer Sites Now Secured With SSL

Security is serious business and we want our customers to have their marketing investments protected from malicious actors. That’s why we’ve decided to upgrade all customers with websites maintained by RetroMotion to use SSL at no cost.

Continue Reading

Keep On Keepin’ On: Consistency and Social Media Marketing

It’s not the car’s fault the tires are bald.

You drive like Mario Andretti on your morning commute and race around town every day. You don’t fill up, you don’t change your oil. In fact, you don’t do anything that remotely resembles car maintenance. Ever. Well, guess what, turkey? Your car is going to run out of gas!

If you really were Mario Andretti, you’d know that you have to have one of the best crew pits in the history of IndyCar racing in order to drive your car hard on a daily basis and not have problems.

Your social media is the same way. That’s why our next Marketing Confession is a gas.
Continue Reading

6 Reasons Instagram is Insta-Great for Your Business

As one of the fastest-growing social media platforms available today, Instagram is the secret weapon you need to market your business. As Weekend Update’s New York City correspondent Stefon would say: “This place has everything”–meticulously edited selfies, family ski trip photos, political puppy memes, and, like on any media platform, advertisements.

It’s easy to assume that your business doesn’t need Instagram to advance its marketing and brand awareness. Selfies and sales don’t always go hand-in-hand, but lots of companies have been able to make Instagram work for them.
Continue Reading

Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
Continue Reading

Top