We sit down this episode with Anthony Brogna, Founder of Mavriko Marketing and owner of the popular @govermont Instagram profile. Anthony shares his unique perspective on social media’s role in society, particularly where brands and consumers converge. If you want to optimize your social game, don’t miss this episode!
Listen to casual conversations with interesting Vermonters representing a wide range of fields and industries. We talk about everything from marketing and business, to incredible personal stories. You won't want to miss a single episode!
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We dig into the world of staffing and personnel this episode with James Mount, a multi-unit franchise owner with Westaff. James reveals how his companies approach staffing from both the applicant and employer side of things, as well as his thoughts on some of the current legislative challenges that both employees and business face today. He also shares his experience marketing a staffing and recruiting business in the face of an evolving media landscape.
RetroMotion Podcast #12 – Lauren Curry, Executive Director, Richard E. & Deborah L. Tarrant Foundation
We’re joined this episode by Lauren Curry, Executive Director of the Richard E. & Deborah L. Tarrant Foundation. The Foundation has played an important role in the lives of many young Vermonters through their mission to work with educators across the state to develop engaging, tailored learning experiences. Lauren talks about the process of applying for a grant and some of the inner workings of non-profits.
This episode we talk social media (and nerd out on music gear) with Tommy Graves, CEO & President of Vermont Guitarworks & Graves Guitars. Tommy exemplifies the can-do Vermonter spirit through his guitar repair, restoration, and customization biz, but also through his marketing. He relies heavily on social media and word-of-mouth to drive new customers and understands that social can amplify the great work and customer service he is known for. Currently, Tommy gets more than 80% of his business through social media.
Our guest this episode is Joe Fusco, Vice President of Casella Waste Systems. As Vice President, Joe began at Casella building the public face of the company in the realm of marketing, advertising, media relations, and government. Over time, he began to focus more on the irreplaceable human element that drives the organization; the people and the culture.
Award-winning documentary filmmaker and friend of the show, Mark Covino, joins us to talk about the important role that social media played in the success of his projects. Mark co-directed the documentary, A Band Called Death, and is now promoting his latest documentary, The Crest. He gives us a first-hand account of just how powerful social can be, including the story of how Scott Mosier of “Clerks” fame became a producer on A Band Called Death.
Our guest this episode is none other than Rusty DeWees; legendary Vermont comedian, actor, producer, writer, and entrepreneur. Rusty recalls his unique journey and how it was ultimately his business-minded perspective that helped him succeed as an entertainer. From the beginning, Rusty knew that he had to be present in the community and built his brand from talking face to face with his audience. You won’t want to miss this episode!
We’re joined in studio by Julia Andrews, Director of Communications at Vermont PBS, who has extensive experience in the realm of marketing and advertising. She sheds light on how a non-profit organization like Vermont PBS can multiply their reach by effectively leveraging the digital marketing tools available to them, including platforms like Kickstarter, which helped them raise the necessary funds to produce children’s television show, Mister Chris and Friends.
We sit down with Ronda Berns, Vice President of Tourism at the Vermont Chamber of Commerce, to talk about the significant and growing role of tourism in the Vermont economy, and how it can serve as a driver for growth for the state as a whole. We cover a range of topics from Vermont’s unique offerings to challenges faced by the industry due to a changing market landscape.
Paul Goldman, President and General Manager of Sison Broadcasting (95 Triple X, WVMT), joins us for an engaging conversation about the changing face of radio in the digital age, and the integral role of marketing in his industry and business as a whole.