Regardless of which package you choose, the first leg of your journey involves an onboarding process. At this time, we research your organization to fully understand you brand, mission, and positioning in the marketplace. This allows us to develop a strategy with messaging that will resonate with your customers and prospects that align with your business goals.
Landing Page Development
Your products deserve the limelight! By developing custom landing pages for products and services, we can highlight their features and benefits while creating a strong call to action.
We include an email capture form on all landing pages so that interested customers and prospects can request more information. This adds their email to your mailing list which can later be used for email marketing, sales, and more.
Digital Advertising is rocket fuel that comes in many flavors. Pay-Per-Click (PPC) Advertising lets you bid on search keywords to secure a top ad position on the search engine results page (SERP). Display Advertising uses ad networks to automatically place banner ads on other websites. Remarketing lets you target previous visitors to your site with banner ads designed to keep your brand top-of-mind.
When used in combination with other tactics such as custom landing pages, you can achieve even higher conversion rates and ROI.
Content Marketing is the prevailing tactic used by savvy tech startups and large corporations to increase their search engine visibility. While optimizing the structure of your website for search is always a good idea, the Search Engine Optimization (SEO) landscape has changed considerably over the past few years.
Today, visibility is best achieved when a company is able to provide relevant and unique content. The sophistication of search engines has increased to the point where they can discern between websites that offer quality content and those that don’t.
Social Media Management
A Social Media Marketing strategy is an essential component of demonstrating authority, promoting discovery of your brand, identifying user trends, and engaging directly with your customers to build brand loyalty.
Because of the rich personal data associated with social media, you can gain great insight into your customer base, which will help you target very specific segments. There are also SEO benefits awarded to web properties that are shown to have an active social presence.
Email Marketing remains one of the most effective ways to engage prospective and existing customers.
In addition to standard promotional or newsletter-style emails, we offer Marketing Automation workflows that let you to nurture leads by sending customized emails to prospective customers depending on how they interact with your site or previous emails. This type of hyper-targeted content can achieve conversion rates as high as 50% and click rates that are 119% higher than broad, untargeted campaigns.
Analytics and Reporting
One of the biggest advantages of Digital Marketing is its accountability. There’s no way to track how many people saw your television ad, but a properly configured Digital Marketing strategy can show a customer’s journey across online ads, to various parts of your website, and even down to interactions with calls-to-action like contact forms or phone numbers. These data sets are not just useful for tuning your digital strategy, but across your entire business in the form of insights about customers, your products, and your operation.
This step is critical if you want maximum ROI and lower overall customer acquisition costs. Don’t make decisions with your gut when you have data!
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