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Market a business for nothing

If you’re a business owner like me, you know you have to market your enterprise to grow it. There’s no way round’ it, bub. Word-of-mouth, and growing your business on the merits of quality can only take us so far. We also know that advertising, marketing, and public relations can get costly fast. But, have no fear I’ve put together a couple marketing strategies that won’t cost you a penny and can help build a steadfast foundation to launch your brand! Perfect for bootstrapping a startup or growing something from little to something great in just a few easy steps! 

From posting on social media, digital-networking, earned-media, and podcasting these tactics can be time-consuming, but fun, and a great way to learn how to market your business from the inside out. By administering these plans, it will help you think through some of the decisions you’ve made in your business planning stages and get to put some of the vision, principals, and values into action. Let’s get started. 

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Yo Adrian! I Need Some Marketing Help! (Fighting Your Way to the Top With Marketing)

There is nothing that gets the heart pumping and the goosebumps bumping like a classic underdog story. When the circumstances seem too severe to overcome, and the likelihood of success is meager at best, only the perfect combination of motivation, belief, and effort can lead to triumph. In the film industry, some of the most popular and enduring underdog stories are derived from boxing cinema. Examples include Raging Bull, Million Dollar Baby, The Fighter, Cinderella Man, and many more critically acclaimed prizefighting tales. Although Hollywood is full of these inspirational ‘rags to riches’ boxing storylines, there is one that remains the undefeated champion. The iconic 1976 film “Rocky” set the groundwork for the archetype of the boxing movie, and, indeed, has been one of the most successful and enduring film franchises of all time. How is Rocky like marketing?

Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries.

“Rocky” tells the story of a perennial underdog from the city of Philadelphia, Rocky Balboa, a small time heavyweight boxer and reluctant debt collector with more bruises on his face than dollars in the bank. His only companions are his pet turtles, Cuff and Link, and his cynical best friend, Paulie Pennino. Unlike later underdogs, who are generally shown on their way up, Rocky was already approaching middle age by the original film, and his hopes of boxing glory were fast waning. To add to his troubles, his primary trainer, Mickey Goldmill, has recently substituted him with a newcomer because he believes Rocky to be a “bum” – a perpetual loser unable to achieve his full potential. However, Rocky’s luck is about to take a surprising turn when the world champion, Apollo Creed – a charismatic showman clearly based on Muhammed Ali – and his team decide they want to give a small-time fighter a championship match for publicity purposes. Apollo chooses “The Italian Stallion”, Rocky Balboa! Finally, the habitual undercard fighter has a shot at the title, but he will need to effectively marshal all his resources in order to stand the slightest success.

Apollo Creed chose to give the underdog a chance because he wanted an easy win, but also because of his belief that America was the “land of opportunity”. Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries. Nonetheless, before a startup can put on their gloves and step into the ring, there are some essential marketing actions that must be considered.

Here is how the main characters in the movie “Rocky” can be seen to relate to the necessary support that a strong marketing mix can provide to a new business.

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How Your Social Media Profile is Marketing Your Identity

The ideal appearance of a person’s profile changes faster than the passing of seasons. If you scroll through your Instagram feed, you’ll notice that the first picture you posted on your account looks like a prehistoric cave painting compared to your most recently shared photo. Over the years, the idea of creating this virtual identity has developed into ‘how well can I advertise my existence?’ The more these new forms of media have wriggled their way into our daily lives, the more they have become something that is now an integral part of who we are. Just like marketing any big business, the use of social networks to create some form of brand identity is something that individuals are doing on Instagram, Twitter and Facebook on a daily basis to develop and sell the product that is their individual identity to their followers.

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5 Marketing Lessons Businesses Can Learn From Black Mirror

Black Mirror is a haunting anthology television series that takes a deeper look into the many ways in which technology has affected our lives–or could in the near future. Rather than demonize technologies such as virtual reality or social media, it takes an introspective look into how the human condition is affected by these technological advances. What’s this got to do with marketing?

If you’re a business owner or are part of a marketing team, there are valuable lessons that can be taken from this series.
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A Steamin’ Slice of Brand Consistency

Imagine that you’re a lover of pizza. A pizza pie aficionado. A bro just looking for some ‘za. We have certain expectations after we pay the delivery guy–he provides for us, and we trust him. When we open that box, we’re hoping for that supportive crust, those well-placed toppings, and, perhaps more than anything else, that gooey, well-cooked cheese.

In 2016, making pizza is more than tossing some cheese on a saucy piece of flatbread and calling it a delicious day. It’s a new age of pizza–it requires technique, creativity, a well thought out cheese-to-sauce-to-topping ratio. And damn it, we deserve it.
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So you made a video. Now what?

Now that you’ve spent hundreds of hours concepting and thousands of dollars producing your new video, what are you supposed to do with it? Unless you’re working with a marketing firm or a media buying agency, you’ll most likely just put it on your website and wait for the clicks to roll in.
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7 Reasons to Hire Out Your Marketing

If you’re struggling to grasp the nuances of marketing in today’s digital world, you’re not alone. With all the data streaming in from channels you don’t even remember that you’re using, it can be a truly crazy process. As a business owner, you can no longer get away from the looming specter of customer information that dictates how your marketing campaigns run, and the personal experiences that customers expect require you to analyze that information and turn it into something amazing, engaging and far better than what the competition is offering.

Like most businesses, you probably don’t have even close to enough staff to use all this data to optimize creative campaigns. Putting everything on hold to hire a dedicated team or fully staffing your existing marketing department could easily leave your business on the launching pad while your competitors rocket into the stratosphere. Outsourcing your commerce efforts, on the other hand, gives you the edge you need to come out on top.
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Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
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[Infographic] Marketing Strategy as an Engine

When developing a marketing strategy, we ask ourselves at every step: Does this move our client closer to their goals?

One of the foundational tenets at RetroMotion Creative is the idea that marketing should not be a cost center, but an active revenue generator. Technology enables us to build strategies that place the right message in front of prospects at the right time and place. This is your robot army salesforce, generating leads and moving product while you sleep.
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