Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
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[Infographic] Marketing as an Engine

When developing a marketing strategy, we ask ourselves at every step: Does this move our client closer to their goals?

One of the foundational tenets at RetroMotion Creative is the idea that marketing should not be a cost center, but an active revenue generator. Technology enables us to build strategies that place the right message in front of prospects at the right time and place. This is your robot army salesforce, generating leads and moving product while you sleep.
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Social Media Professional Self Service

Why your horn hath tooted the wrong note

Why do some professionals continue to boast about their drunken antics and personal political views but not their professional effectiveness? Why not use social media to your advantage? Why not build a personal brand as strong as your professional brand? Sure, it’s great that you like the Rolling Stones, but do we really need to know that your first kid was due to whisky and listening to “Honky Tonk Women” in the backseat of a Buick?
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Rejoice: The Facebook “Dislike” Button is (Kinda) Here!

Social Validation Revolution

From its humble origins as a novel way to creep on classmates to its current ubiquity as a global repository of personal data for the intelligence community, Facebook has been responsible for many game-changing innovations throughout its glorious lifespan. One of its most widely recognized and important features is the “Facebook Like”, which transformed social validation on the Internet after its introduction in 2009. Requiring only a single click, the Like button acts as a stand-in for a range of positive responses: Agreement, amusement, empathy, sympathy, and actual liking, to name a few.
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Talk Ugly to Me

Speak the language of your customers for higher ROI on your marketing budgets

There always appears to be a measure of quality based on appearance rather than effectiveness. Some marketing departments get shy of displaying a business’s true identity because they are nervous of how it it may paint an image to the general public, their bosses, or other ranks of influencers. If those same businesses spoke true to their target demographic then they could have resonated more deeply with them, creating more fierce and loyal subjects to their cause. My grandfather always said “beauty is only skin deep, but ugly goes straight to the bone.” I know he was trying to be funny, but if you flip the saying on it’s head, and embrace your “ugly” to expose your uniqueness, you will discover new value in an old joke.
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Who’s the real hero of Star Wars?

How would the Rebel Alliance use social media?

In the original Star Wars trilogy, the Rebel Alliance is a fledgling network of freedom fighters, comprised of soldiers, defectors, idealists, and everyday people looking to reestablish the democratic governance system of the Old Republic. The Alliance spans the galaxy from the Imperial capital in Coruscant, all the way to the far reaches of the Outer Rim territories.

Under the watchful eye of the Empire, the Rebels have to respond quickly to what’s happening around them. It’s critical for them to find new ways to communicate quickly and effectively, transmitting the most relevant and targeted information to the right people, at the right time—this is how they gain followers for their cause, and maintain visibility and relevance.

So how would the Rebel Alliance use social media in a galaxy far far away?
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