6 Reasons Instagram is Insta-Great for Your Business

As one of the fastest-growing social media platforms available today, Instagram is the secret weapon you need to market your business. As Weekend Update’s New York City correspondent Stefon would say: “This place has everything”–meticulously edited selfies, family ski trip photos, political puppy memes, and, like on any media platform, advertisements.

It’s easy to assume that your business doesn’t need Instagram to advance its marketing and brand awareness. Selfies and sales don’t always go hand-in-hand, but lots of companies have been able to make Instagram work for them.
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A Steamin’ Slice of Brand Consistency

Imagine that you’re a lover of pizza. A pizza pie aficionado. A bro just looking for some ‘za. We have certain expectations after we pay the delivery guy–he provides for us, and we trust him. When we open that box, we’re hoping for that supportive crust, those well-placed toppings, and, perhaps more than anything else, that gooey, well-cooked cheese.

In 2016, making pizza is more than tossing some cheese on a saucy piece of flatbread and calling it a delicious day. It’s a new age of pizza–it requires technique, creativity, a well thought out cheese-to-sauce-to-topping ratio. And damn it, we deserve it.
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So you made a video. Now what?

Now that you’ve spent hundreds of hours concepting and thousands of dollars producing your new video, what are you supposed to do with it? Unless you’re working with a marketing firm or a media buying agency, you’ll most likely just put it on your website and wait for the clicks to roll in.
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7 Reasons to Hire Out Your Marketing

If you’re struggling to grasp the nuances of marketing in today’s digital world, you’re not alone. With all the data streaming in from channels you don’t even remember that you’re using, it can be a truly crazy process. As a business owner, you can no longer get away from the looming specter of customer information that dictates how your marketing campaigns run, and the personal experiences that customers expect require you to analyze that information and turn it into something amazing, engaging and far better than what the competition is offering.

Like most businesses, you probably don’t have even close to enough staff to use all this data to optimize creative campaigns. Putting everything on hold to hire a dedicated team or fully staffing your existing marketing department could easily leave your business on the launching pad while your competitors rocket into the stratosphere. Outsourcing your commerce efforts, on the other hand, gives you the edge you need to come out on top.
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Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
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[Infographic] Marketing Strategy as an Engine

When developing a marketing strategy, we ask ourselves at every step: Does this move our client closer to their goals?

One of the foundational tenets at RetroMotion Creative is the idea that marketing should not be a cost center, but an active revenue generator. Technology enables us to build strategies that place the right message in front of prospects at the right time and place. This is your robot army salesforce, generating leads and moving product while you sleep.
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Social Media Professional Self Service

Why your horn hath tooted the wrong note

Why do some professionals continue to boast about their drunken antics and personal political views but not their professional effectiveness? Why not use social media to your advantage? Why not build a personal brand as strong as your professional brand? Sure, it’s great that you like the Rolling Stones, but do we really need to know that your first kid was due to whisky and listening to “Honky Tonk Women” in the backseat of a Buick?
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Rejoice: The Facebook “Dislike” Button is (Kinda) Here!

Social Validation Revolution

From its humble origins as a novel way to creep on classmates to its current ubiquity as a global repository of personal data for the intelligence community, Facebook has been responsible for many game-changing innovations throughout its glorious lifespan. One of its most widely recognized and important features is the “Facebook Like”, which transformed social validation on the Internet after its introduction in 2009. Requiring only a single click, the Like button acts as a stand-in for a range of positive responses: Agreement, amusement, empathy, sympathy, and actual liking, to name a few.
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Talk Ugly to Me

Speak the language of your customers for higher ROI on your marketing budgets

There always appears to be a measure of quality based on appearance rather than effectiveness. Some marketing departments get shy of displaying a business’s true identity because they are nervous of how it it may paint an image to the general public, their bosses, or other ranks of influencers. If those same businesses spoke true to their target demographic then they could have resonated more deeply with them, creating more fierce and loyal subjects to their cause. My grandfather always said “beauty is only skin deep, but ugly goes straight to the bone.” I know he was trying to be funny, but if you flip the saying on it’s head, and embrace your “ugly” to expose your uniqueness, you will discover new value in an old joke.
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Who’s the real hero of Star Wars?

How would the Rebel Alliance use social media?

In the original Star Wars trilogy, the Rebel Alliance is a fledgling network of freedom fighters, comprised of soldiers, defectors, idealists, and everyday people looking to reestablish the democratic governance system of the Old Republic. The Alliance spans the galaxy from the Imperial capital in Coruscant, all the way to the far reaches of the Outer Rim territories.

Under the watchful eye of the Empire, the Rebels have to respond quickly to what’s happening around them. It’s critical for them to find new ways to communicate quickly and effectively, transmitting the most relevant and targeted information to the right people, at the right time—this is how they gain followers for their cause, and maintain visibility and relevance.

So how would the Rebel Alliance use social media in a galaxy far far away?
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