Vermont video production
Business owners, marketers, and entrepreneurs know that video is one of the sharpest tools in the brand growing shed. As a producer and entrepreneur, I can tell you from first-hand experience some of the worst advice I’ve ever heard about video production. We can get you on the right path. The more time that passes without an effective video strategy, the more opportunities you are losing Let’s review some of the common bad sayings that we video producers hear often.
“It’s got to be super short”
Video can be any length that performs well. Length and timing is connected to the platforms on which they will be uploaded. 10-second ads are good for video view campaigns on Facebook, and Instagram, and in juxtaposition, a 2-minute long, unboxing review video on YouTube is good for influencers. It will depend on the platform that you decide will be most effective for your audience. It’s best to perform A/B testing to further ensure effectiveness. You may find that your individual audiences respond differently.
At its very core, video production is storytelling, not expensive. It’s a technical way of sharing stories around the campfire. The good storytellers get all the attention because their content is engaging! It doesn’t matter if it’s filmed by Hollywood or on an iPhone. If your video is thoughtful, compelling and appropriate for your audience, then it will be a powerful marketing advantage. Focus more on the content and less on the glamour. Some of the most effective YouTube videos are individuals filming themselves on their web cameras. Find your niche and press hard.
“Just shoot it on an iPhone”
Even though I just mentioned this above, this does not imply laziness or cost savings. Shooting “it” isn’t just something to be tossed off lightly. Shooting on any format or platform should be strategic to your brand-building goals. Cost saving is not a brand strategy; it is an accounting task. Work within your budget to develop a strategy that reinforces the brand’s imagery appropriately. For example, if your strategy includes having a “homegrown” or “organic” feeling, by all means, shoot on an iPhone. It is a smart and thoughtful implementation of iPhone commercial production. If you are Cartier, Audi, or Rolex, your forward-facing imagery must convey luxury and hold the standard to the absolute best quality. Those type of luxury brands may have employed Hollywood professionals to produce their fantastic campaigns, but the feelings and emotions, the production value and the messaging that pour out of those productions are entirely on target for the audience they are trying to reach.