We talked with Michael Ly from getreconciled.co about accounting, bookkeeping and raising money as a start-up. This is a great podcast if you’re looking to automate your bookkeeping, looking to raise money or if you’re an entrepreneur in general. Michael talks about his path to creating Reconciled and how he has a passion for looking at the numbers!
Craig Baily is the host of Floydian Slip a syndicated Pink Floyd radio show with over 100 stations across the country. With over 1,100 episodes under his belt, Craig talks about how he built his following and explains how syndication works. We also talk a little about Pink Floyd. Don’t miss this episode to learn more about growing an audience and the importance of having a sales funnel.
RetroMotion Podcast #31 – Sharon Wintersteen, Marketing and Public Relations at Snowflake Chocolates
It’s not every day someone brings you chocolates. In fact, I can’t say I remember the last time someone brought me some! That was until last Monday when I recorded our latest podcast with Sharon Wintersteen who is head of Internet Sales, Marketing and Public Relations at Snowflake Chocolates in Jericho, Vermont. Listen as we talk about the ups and downs of working with family, business, and chocolate. Since 1986 the family has been making sweets in the valley of Vermont’s great mount Mansfield in the charming town of Jericho. They say a way to a person’s heart is through their stomach. Ain’t that the truth! Enjoy.
What do Adrienne Ceneviva Community Sales and Events Manager at Ri-Ra Irish Pub in Burlington and Devin Bates Reporter from local 44 and local 22 have in common? Both are involved in the American Cancer Society’s campaign Real Men Wear Pink to help raise awareness on one of the deadliest cancers for women, breast cancer. Listen while we talk about breast cancer, raising awareness, marketing and reporting in the digital age.
Real Men Wear Pink donation page:
This episode we talk with Heather Winther Community Development Manager at the American Cancer Society and Steven Cook Deputy Commissioner at the Department of Tourism and Marketing for the State of Vermont. We talk about marketing, tourism, and breast cancer awareness. Steven and Justin of RetroMotion are both participating in the American Cancer Society’s “Real Men Wear Pink” campaign. You can help The American Cancer Society do work like this: funding $86 million nationwide in a vast array of #breastcancer #research grants, including those focused on evaluating disparities and identifying unmet needs to better improve screening and early detection and to better support those dealing with a diagnosis.
Donate to Steven Cook’s Real Men Wear Pink profile
Donate to Justin Bunnell’s Real Men Wear Pink profile
Corey Bunnell works for one of the world’s leading video game companies in Kyoto, Japan. Being the only American in the credits of a well-known game, his story went viral across the gamer and programmer blogs and forums. We talk about his path to getting his dream job and go on to discuss the philosophy of what makes a game fun.
Episode 27 Burlington Telecom’s Marketing and Public Relations Director Abbie Tykocki talks about marketing, fiber, and net neutrality. As the demand for more bandwidth grows, we will become more dependent on service providers like Burlington Telecom. Abbie goes on to say that high-speed internet could be an economic driver for Vermont as the internet is the hub of interconnectivity for electronic devices. Don’t miss this great conversation!
Derek Hallquist Director of Denial, a documentary about his parent, David Hallquist the Vermont utility executive. The film starts with David’s thoughts on the energy crisis, but then the story takes a personal and more profound change in tone. Derek speaks about David’s transition to Christine, being a nerd, politics, and running a production company.
Vermont video production
Business owners, marketers, and entrepreneurs know that video is one of the sharpest tools in the brand growing shed. As a producer and entrepreneur, I can tell you from first-hand experience some of the worst advice I’ve ever heard about video production. We can get you on the right path. The more time that passes without an effective video strategy, the more opportunities you are losing Let’s review some of the common bad sayings that we video producers hear often.
“It’s got to be super short”
Video can be any length that performs well. Length and timing is connected to the platforms on which they will be uploaded. 10-second ads are good for video view campaigns on Facebook, and Instagram, and in juxtaposition, a 2-minute long, unboxing review video on YouTube is good for influencers. It will depend on the platform that you decide will be most effective for your audience. It’s best to perform A/B testing to further ensure effectiveness. You may find that your individual audiences respond differently.
At its very core, video production is storytelling, not expensive. It’s a technical way of sharing stories around the campfire. The good storytellers get all the attention because their content is engaging! It doesn’t matter if it’s filmed by Hollywood or on an iPhone. If your video is thoughtful, compelling and appropriate for your audience, then it will be a powerful marketing advantage. Focus more on the content and less on the glamour. Some of the most effective YouTube videos are individuals filming themselves on their web cameras. Find your niche and press hard.
“Just shoot it on an iPhone”
Even though I just mentioned this above, this does not imply laziness or cost savings. Shooting “it” isn’t just something to be tossed off lightly. Shooting on any format or platform should be strategic to your brand-building goals. Cost saving is not a brand strategy; it is an accounting task. Work within your budget to develop a strategy that reinforces the brand’s imagery appropriately. For example, if your strategy includes having a “homegrown” or “organic” feeling, by all means, shoot on an iPhone. It is a smart and thoughtful implementation of iPhone commercial production. If you are Cartier, Audi, or Rolex, your forward-facing imagery must convey luxury and hold the standard to the absolute best quality. Those type of luxury brands may have employed Hollywood professionals to produce their fantastic campaigns, but the feelings and emotions, the production value and the messaging that pour out of those productions are entirely on target for the audience they are trying to reach.