10 Quick Tips About Video Marketing for Business

Here’s a list of 10 tips about video marketing for your business. Heed these tips and reap the benefits of the world’s greatest marketing asset, video production.

10. Do you video here often?

Putting all your eggs in one basket only means you can get robbed more easily. Just producing a few big budgeted videos means you’ll have a few pieces of content to market your fine establishment. Considered making more content with the same budget. Strategize content frequency when it comes to your video marketing.

9. You’re so emotional

As if! Seriously, the emotional content is compelling. You don’t have to make everyone cry, emotional just means adding a pinch of humanity to your content. Brands don’t just compete on price they also compete on how the brand fits into a consumers lifestyle.

8. You’re going to fly that plane, right?

Don’t spend all your dough on making the cotent; make sure you have a budget to get that content out there in the wild. If you buy a plane, don’t let it sit on the runway; buy some gas and let it fly.

7. Quite on the set!

Consider working with someone different if you fear that your video producer thinks they are Steven Spielberg. You may end up building someone’s portfolio and not making useful content that brings value to your business. Video production for a company isn’t filmmaking; it’s advertising. Let Hollywood deal with the drama.

6. Muddin’

Don’t spin your wheels when it comes to conceiving the creative. It’s more valuable to create good content often than to develop perfect content once in a while. You need to put yourself out there, Kathy.

5. Wallflowers don’t dance

Make sure you encourage your followers to interact with your video. Don’t be afraid to ask them questions, and make sure you replay to all comments. Your people love you, so dare to ask them to dance.

4. Scrooge McDuck

At the beginning of Duck Tales, Scrooge jumps into a pile of money and swims in gold coins. Duck Tales visually demonstrates that value and wealth are synonymous with volume and quantity. The same goes for all content. Your business is legitimized on social media platforms by volume.  From the number of followers to your posting frequency, to the number of videos you have, you are more likely to be noticed if you have more content than a few.

3. Same old, same old

Be creative. An about us video for your business shouldn’t be like your competitors about us video. You have to consider that your video content must be entertaining to your audience. Imagine attending an event with an incredibly dull speaker, his name is Bob. Don’t be Bob. Be fun, energetic and real. Wake them up! 

2. Budget matters

Wisely spend your marketing budget with the intent to grow your brand. You must see the forest through the trees and understand the value of content and online advertisments in today’s market.

1. Raisin’ Brand

It’s a pun. As you “raise” your “brand” through video production, it’s critical that you become consistent with tone, emotional direction, font, music selection, and framing and color correction. As you build your library of video content, it’s more powerful to have a cohesive look and feel as opposed to scatterbrained and disorganized unmatching content. Unless, of course, your brand is supposed to be unmatching and disorganized.

Video content and all forward-facing marketing is a reflection of how your business operates. It’s a customer’s peek into your operation. If the video is sloppy and cheap-looking, it’s not impossible to think that your operation, product, or service is also cheap and sloppy. You can’t judge a book by it’s cover, but people do it everyday!

Ready to learn more? Check out our site, and contact us for a free consultation. www.retromotion.co

Brenden Walsh, Financial Planner, Quantum Leap Capital

Certified Financial Planner, Chartered Life Underwriter, Brenden Walsh talks about his business Quantum Leap Capital. We discuss how small business owners can save money with tax planning, business planning, and wealth preservation. His firm specializes in giving clients objective financial advice to keep your business in good financial standing. Listen now for an inside look into the nitty-gritty of positioning your small business for investment success.

Show notes:

video tips

Video Editing Tips for Testimonial & About us Videos

Developing an intuition for finding gems in the footage will allow you to craft more emotional edits from sometimes not great interviews or inadequately executed productions. If you are in the market for hiring a videographer internally or externally, or maybe you’re a producer, these insights from my experience in video production will come in handy.

Crafting a perfect edit is much like a bobcat sighting, it’s rare, but with attention to detail and knowing a few tricks, a nearly ideal edit can be yours. FYI: A lot of the same principals can apply to edit television and feature films as well. Let’s start!

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Cairn Cross – Managing Director of Fresh Tracks Capital

It’s been almost a full month since our last podcast! Justin took a short break down to Florida and was also filming on location. But, we’re back and ready to rock!

Our first guest after the winter break is Cairn Cross Managing Director of Fresh Tracks Capital and the Road Pitch. Cairn has a wealth of banking and venture capital experience and knowledge. It’s hard to bottle up all of the information in one interview. In fact, we had to cut this interview down to fit in under an hour! We’d love to have him back to continue the story of the Vermont economy.

This is a must hear podcast about doing business in Vermont and venture capital. If you are an entrepreneur looking for funding or a business person, in general, you’ll love to listen to this insightful chat.

Show Notes

Fresh Tracks Capital

The Road Pitch

RetroMotion Podcast #37 – Allyson Myers

Today’s podcast is with Allyson Myers Director of Sales and Marketing at Lake Champlain Chocolates. She talks about extraordinary chocolate moments and marketing the company’s Vermont brand across 48 states. With Valentine’s day right around the corner, this is a good reminder to stock up! “Moderation is key,” Allyson goes on to discuss what it’s like working for a premium chocolate company, the Vermont brand’s reach and their approach to using all-natural ingredients. Listen as Allyson gives us an insight into the magical world of Lake Champlain Chocolates.

RetroMotion Podcast #36 – Anthony Neri

Vermont entrepreneur Anthony Neri owner of New Horizons screen printing and additionally the owner of Pizza Putt in South Burlington talks about retro video games, jukeboxes, and doing business in Vermont. Anthony mentions some of his earlier projects as well, “While I was working in the family business’ I ended up buying a radio station before my 25th birthday.” He goes on to share his experiences with Facebook ads, radio ads and other ways he markets his business’. Listen now to hear how Neri sells video games and pizza.

RetroMotion Podcast #35-Jim Verzino

Jim Verzino was the co-founder of Ruralogic and Institute for Building Systems and is currently Director and entrepreneur in residence at Windham Grows a socially responsible, sustainability-minded business accelerator based in Brattleboro, Vermont. Jim calls in to talk about being an entrepreneur, success, failure, the American educational system, and socially responsible businesses. If you’re an entrepreneur, or if you’re thinking about starting a business this foundational conversation is a good place to start! Jim shares his experiences and thoughts on entrepreneurship.

RetroMotion Podcast #34 – Shane Rogers, Project Manager of Rooted in Vermont

In the first episode of 2019 the RetroMotion Podcast #34 talks about food and beverage with Shane Rogers. Shane is the project manager of Rooted in Vermont. Rooted in Vermont is a grassroots movement to increase consumer demand for local food. However, local has a marketing problem.

Are you interested in local food? Are you a local producer looking to expand your business? Are you a marketer that has an answer? Listen to this very important podcast about the stuff we put in our bodies!

Show Notes
Vermont Producers use the hashtag #rootedinvermont

Learn more at

RetroMotion Podcast #33 – Michael Ly, Founder of Reconciled

We talked with Michael Ly from getreconciled.co about accounting, bookkeeping and raising money as a start-up. This is a great podcast if you’re looking to automate your bookkeeping, looking to raise money or if you’re an entrepreneur in general. Michael talks about his path to creating Reconciled and how he has a passion for looking at the numbers!


RetroMotion Podcast #32 – Craig Bailey, Host of Floydian Slip

Craig Baily is the host of Floydian Slip a syndicated Pink Floyd radio show with over 100 stations across the country. With over 1,100 episodes under his belt, Craig talks about how he built his following and explains how syndication works. We also talk a little about Pink Floyd. Don’t miss this episode to learn more about growing an audience and the importance of having a sales funnel.

Floydian Slip website

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