Market a business for nothing

If you’re a business owner like me, you know you have to market your enterprise to grow it. There’s no way round’ it, bub. Word-of-mouth, and growing your business on the merits of quality can only take us so far. We also know that advertising, marketing, and public relations can get costly fast. But, have no fear I’ve put together a couple marketing strategies that won’t cost you a penny and can help build a steadfast foundation to launch your brand! Perfect for bootstrapping a startup or growing something from little to something great in just a few easy steps! 

From posting on social media, digital-networking, earned-media, and podcasting these tactics can be time-consuming, but fun, and a great way to learn how to market your business from the inside out. By administering these plans, it will help you think through some of the decisions you’ve made in your business planning stages and get to put some of the vision, principals, and values into action. Let’s get started. 

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10 Quick Tips About Video Marketing for Business

Here’s a list of 10 tips about video marketing for your business. Heed these tips and reap the benefits of the world’s greatest marketing asset, video production.

10. Do you video here often?

Putting all your eggs in one basket only means you can get robbed more easily. Just producing a few big budgeted videos means you’ll have a few pieces of content to market your fine establishment. Considered making more content with the same budget. Strategize content frequency when it comes to your video marketing.

9. You’re so emotional

As if! Seriously, the emotional content is compelling. You don’t have to make everyone cry, emotional just means adding a pinch of humanity to your content. Brands don’t just compete on price they also compete on how the brand fits into a consumers lifestyle.

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Video Editing Tips for Testimonial & About us Videos

Developing an intuition for finding gems in the footage will allow you to craft more emotional edits from sometimes not great interviews or inadequately executed productions. If you are in the market for hiring a videographer internally or externally, or maybe you’re a producer, these insights from my experience in video production will come in handy.

Crafting a perfect edit is much like a bobcat sighting, it’s rare, but with attention to detail and knowing a few tricks, a nearly ideal edit can be yours. FYI: A lot of the same principals can apply to edit television and feature films as well. Let’s start!

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Content is King!

Why We Love Content Marketing!

Content Marketing

And Why You Should, Too!

Stop worrying and learn to love content marketing. What is content marketing? Content marketing is when you utilize content such as videos, blogs, and other multimedia to capture the attention of specific demographics. Content marketing is typically not a direct seller of the business’s product, service or mission, but is closely related. This type of marketing is useful, entertaining and it converts audiences into buyers. But, why do we love it?

Love is such a strong word.

Content marketing is genuinely lovable, and that is why it is so powerful. Genuinely lovable? I suppose that needs a little more detail. The keyword is genuine. With the advancement of technology, we all notice that advertisements bombard our daily lives. New platforms like Facebook and Twitter provide advertisers with new opportunities. On top of the development of more television stations and more ways to watch movies and sports, we have even more technology-enabled platforms to explore, such as podcasts and VR. We run the risk of ad fatigue with our clients. Content marketing is a marketing strategy to offset this ad fatigue by providing the audience with beneficial or entertaining content that indirectly sells. In some cases, the content may not sell any product or service. Content marketing creates a value for potential customers.

This shifting of interruptive advertisements to value-driven content is genuinely lovable. I say “genuine” because this content should come from the heart; it should speak through the business or industry from an emotional and human looking glass. It’s not about savings, coupons or features. And, it’s not about comparisons or benefits. But, it’s about the mutual emotional connections and the values that your community shares.

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The Worst Advice I’ve Heard About Video Production

Vermont video production

RetroMotion Blog

Business owners, marketers, and entrepreneurs know that video is one of the sharpest tools in the brand growing shed. As a producer and entrepreneur, I can tell you from first-hand experience some of the worst advice I’ve ever heard about video production. We can get you on the right path. The more time that passes without an effective video strategy, the more opportunities you are losing Let’s review some of the common bad sayings that we video producers hear often.

“It’s got to be super short”Vermont Video production

Video can be any length that performs well. Length and timing is connected to the platforms on which they will be uploaded. 10-second ads are good for video view campaigns on Facebook, and Instagram, and in juxtaposition, a 2-minute long, unboxing review video on YouTube is good for influencers. It will depend on the platform that you decide will be most effective for your audience. It’s best to perform A/B testing to further ensure effectiveness. You may find that your individual audiences respond differently.

“It’s pricey”

At its very core, video production is storytelling, not expensive. It’s a technical way of sharing stories around the campfire. The good storytellers get all the attention because their content is engaging! It doesn’t matter if it’s filmed by Hollywood or on an iPhone. If your video is thoughtful, compelling and appropriate for your audience, then it will be a powerful marketing advantage. Focus more on the content and less on the glamour. Some of the most effective YouTube videos are individuals filming themselves on their web cameras. Find your niche and press hard.

“Just shoot it on an iPhone”

Even though I just mentioned this above, this does not imply laziness or cost savings. Shooting “it” isn’t just something to be tossed off lightly. Shooting on any format or platform should be strategic to your brand-building goals. Cost saving is not a brand strategy; it is an accounting task. Work within your budget to develop a strategy that reinforces the brand’s imagery appropriately. For example, if your strategy includes having a “homegrown” or “organic” feeling, by all means, shoot on an iPhone. It is a smart and thoughtful implementation of iPhone commercial production. If you are Cartier, Audi, or Rolex, your forward-facing imagery must convey luxury and hold the standard to the absolute best quality. Those type of luxury brands may have employed Hollywood professionals to produce their fantastic campaigns, but the feelings and emotions, the production value and the messaging that pour out of those productions are entirely on target for the audience they are trying to reach.

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Yo Adrian! I Need Some Marketing Help! (Fighting Your Way to the Top With Marketing)

There is nothing that gets the heart pumping and the goosebumps bumping like a classic underdog story. When the circumstances seem too severe to overcome, and the likelihood of success is meager at best, only the perfect combination of motivation, belief, and effort can lead to triumph. In the film industry, some of the most popular and enduring underdog stories are derived from boxing cinema. Examples include Raging Bull, Million Dollar Baby, The Fighter, Cinderella Man, and many more critically acclaimed prizefighting tales. Although Hollywood is full of these inspirational ‘rags to riches’ boxing storylines, there is one that remains the undefeated champion. The iconic 1976 film “Rocky” set the groundwork for the archetype of the boxing movie, and, indeed, has been one of the most successful and enduring film franchises of all time. How is Rocky like marketing?

Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries.

“Rocky” tells the story of a perennial underdog from the city of Philadelphia, Rocky Balboa, a small time heavyweight boxer and reluctant debt collector with more bruises on his face than dollars in the bank. His only companions are his pet turtles, Cuff and Link, and his cynical best friend, Paulie Pennino. Unlike later underdogs, who are generally shown on their way up, Rocky was already approaching middle age by the original film, and his hopes of boxing glory were fast waning. To add to his troubles, his primary trainer, Mickey Goldmill, has recently substituted him with a newcomer because he believes Rocky to be a “bum” – a perpetual loser unable to achieve his full potential. However, Rocky’s luck is about to take a surprising turn when the world champion, Apollo Creed – a charismatic showman clearly based on Muhammed Ali – and his team decide they want to give a small-time fighter a championship match for publicity purposes. Apollo chooses “The Italian Stallion”, Rocky Balboa! Finally, the habitual undercard fighter has a shot at the title, but he will need to effectively marshal all his resources in order to stand the slightest success.

Apollo Creed chose to give the underdog a chance because he wanted an easy win, but also because of his belief that America was the “land of opportunity”. Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries. Nonetheless, before a startup can put on their gloves and step into the ring, there are some essential marketing actions that must be considered.

Here is how the main characters in the movie “Rocky” can be seen to relate to the necessary support that a strong marketing mix can provide to a new business.

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How Your Social Media Profile is Marketing Your Identity

The ideal appearance of a person’s profile changes faster than the passing of seasons. If you scroll through your Instagram feed, you’ll notice that the first picture you posted on your account looks like a prehistoric cave painting compared to your most recently shared photo. Over the years, the idea of creating this virtual identity has developed into ‘how well can I advertise my existence?’ The more these new forms of media have wriggled their way into our daily lives, the more they have become something that is now an integral part of who we are. Just like marketing any big business, the use of social networks to create some form of brand identity is something that individuals are doing on Instagram, Twitter and Facebook on a daily basis to develop and sell the product that is their individual identity to their followers.

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Building a Website for a Cause: Vermont English Bulldog Rescue

I finally understand why the English Bulldog is the unofficially adopted mascot of the US Marines. It’s not because Bullies are brave, aggressive, or particularly fierce (actually they are the completely opposite). It’s because of their uncanny faithfulness.

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5 Marketing Lessons Businesses Can Learn From Black Mirror

Black Mirror is a haunting anthology television series that takes a deeper look into the many ways in which technology has affected our lives–or could in the near future. Rather than demonize technologies such as virtual reality or social media, it takes an introspective look into how the human condition is affected by these technological advances. What’s this got to do with marketing?

If you’re a business owner or are part of a marketing team, there are valuable lessons that can be taken from this series.
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Lock It Up: All Customer Sites Now Secured With SSL

Security is serious business and we want our customers to have their marketing investments protected from malicious actors. That’s why we’ve decided to upgrade all customers with websites maintained by RetroMotion to use SSL at no cost.

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