How Your Social Media Profile is Marketing Your Identity

The ideal appearance of a person’s profile changes faster than the passing of seasons. If you scroll through your Instagram feed, you’ll notice that the first picture you posted on your account looks like a prehistoric cave painting compared to your most recently shared photo. Over the years, the idea of creating this virtual identity has developed into ‘how well can I advertise my existence?’ The more these new forms of media have wriggled their way into our daily lives, the more they have become something that is now an integral part of who we are. Just like any big business, the use of social networks to create some form of brand identity is something that individuals are doing on Instagram, Twitter and Facebook on a daily basis to develop and sell the product that is their individual identity to their followers.

brandsIf you think about the original intent for which social media was conceived – the act of easier and faster communication – it’s interesting to see how it has evolved into what it is now. Many businesses thrive off the new market that social media has created for them. It’s no surprise that companies such as Coca-Cola, Apple and Google are known for being some of the best at branding their identity. Fundamentally, what all three of these companies have done is, from the start of their journey, to have kept their identities consistent, classic, yet nonetheless innovative and adaptive to change. They have a good grasp of the type of audience which gravitates towards them, and are able to continuously give them want they want. With all the conspicuous consumption prevalent in today’s society, these three brands are especially skilled in updating their product to not only be what the people wanted yesterday, but also what they want today, and what they’ll want three months from now.

This apple doesn’t fall too far from the tree in the case of celebrities and other people in the public eye when it comes to how they use these platforms. When you look at some of the most followed accounts on Instagram, out of the top 20, only three of them are big businesses, with the remainder consisting of musicians, athletes, actors and actresses.

The number one followed account on Instagram in 2017 is Selena Gomez. The reason people love Gomez is because of her ability to share the type of person she is through her account. Fans of the actress and singer find themselves admiring the young pop star more and more because of the authenticity and character that is presented through each post. Each new movie or song Gomez releases adds to her fame, but selling herself on social media is what really builds her reputation.

Branding is never something that comes naturally. When it comes to creating an image, not only do you need to think about what it is that you are trying to show to an audience, but also what it is that they would wish to see. It’s the visual language between you and your audience member. It’s the act of creativity that puts yourself out there to individualize your identity and gain a following.

Whether it be through your logo, pictures, or color palette, all the pieces of the puzzle have to be cohesive. Every person with some online presence has created their own profile where everything that is being shared is essentially building their image. The angles, the effects, the design, and the theme of what you post is what gives these accounts a following and what is creating an identity for yourself, or, in the case of a company, an identity for their brand.

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Building a Website for a Cause: Vermont English Bulldog Rescue

I finally understand why the English Bulldog is the unofficially adopted mascot of the US Marines. It’s not because Bullies are brave, aggressive, or particularly fierce (actually they are the completely opposite). It’s because of their uncanny faithfulness.

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5 Marketing Lessons Businesses Can Learn From Black Mirror

Black Mirror is a haunting anthology television series that takes a deeper look into the many ways in which technology has affected our lives–or could in the near future. Rather than demonize technologies such as virtual reality or social media, it takes an introspective look into how the human condition is affected by these technological advances.

So, if you’re a business owner or are part of a marketing team, it is important to heed the lessons that can be taken from this series.
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Lock It Up: All Customer Sites Now Secured With SSL

Security is serious business and we want our customers to have their marketing investments protected from malicious actors. That’s why we’ve decided to upgrade all customers with websites maintained by RetroMotion to use SSL at no cost.

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Keep On Keepin’ On: Consistency and Social Media Marketing

It’s not the car’s fault the tires are bald.

You drive like Mario Andretti on your morning commute and race around town every day. You don’t fill up, you don’t change your oil. In fact, you don’t do anything that remotely resembles car maintenance. Ever. Well, guess what, turkey? Your car is going to run out of gas!

If you really were Mario Andretti, you’d know that you have to have one of the best crew pits in the history of IndyCar racing in order to drive your car hard on a daily basis and not have problems.

Your social media is the same way. That’s why our next Marketing Confession is a gas.
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6 Reasons Instagram is Insta-Great for Your Business

As one of the fastest-growing social media platforms available today, Instagram is the secret weapon you need to market your business. As Weekend Update’s New York City correspondent Stefon would say: “This place has everything”–meticulously edited selfies, family ski trip photos, political puppy memes, and, like on any media platform, advertisements.

It’s easy to assume that your business doesn’t need Instagram to advance its marketing and brand awareness. Selfies and sales don’t always go hand-in-hand, but lots of companies have been able to make Instagram work for them.
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A Steamin’ Slice of Brand Consistency

Imagine that you’re a lover of pizza. A pizza pie aficionado. A bro just looking for some ‘za. We have certain expectations after we pay the delivery guy–he provides for us, and we trust him. When we open that box, we’re hoping for that supportive crust, those well-placed toppings, and, perhaps more than anything else, that gooey, well-cooked cheese.

In 2016, making pizza is more than tossing some cheese on a saucy piece of flatbread and calling it a delicious day. It’s a new age of pizza–it requires technique, creativity, a well thought out cheese-to-sauce-to-topping ratio. And damn it, we deserve it.
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So you made a video. Now what?

Now that you’ve spent hundreds of hours concepting and thousands of dollars producing your new video, what are you supposed to do with it? Unless you’re working with a marketing firm or a media buying agency, you’ll most likely just put it on your website and wait for the clicks to roll in.
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7 Reasons to Hire Out Your Marketing

If you’re struggling to grasp the nuances of marketing in today’s digital world, you’re not alone. With all the data streaming in from channels you don’t even remember that you’re using, it can be a truly crazy process. As a business owner, you can no longer get away from the looming specter of customer information that dictates how your marketing campaigns run, and the personal experiences that customers expect require you to analyze that information and turn it into something amazing, engaging and far better than what the competition is offering.

Like most businesses, you probably don’t have even close to enough staff to use all this data to optimize creative campaigns. Putting everything on hold to hire a dedicated team or fully staffing your existing marketing department could easily leave your business on the launching pad while your competitors rocket into the stratosphere. Outsourcing your commerce efforts, on the other hand, gives you the edge you need to come out on top.
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Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
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