RetroMotion Podcast #29 – Heather Winther and Steven Cook

This episode we talk with Heather Winther Community Development Manager at the American Cancer Society and Steven Cook Deputy Commissioner at the Department of Tourism and Marketing for the State of Vermont. We talk about marketing, tourism, and breast cancer awareness. Steven and Justin of RetroMotion are both participating in the American Cancer Society’s “Real Men Wear Pink” campaign. You can help The American Cancer Society do work like this: funding $86 million nationwide in a vast array of #breastcancer #research grants, including those focused on evaluating disparities and identifying unmet needs to better improve screening and early detection and to better support those dealing with a diagnosis.

Show Notes

Donate to Steven Cook’s Real Men Wear Pink profile

main.acsevents.org/goto/StevenCook

Donate to Justin Bunnell’s Real Men Wear Pink profile

main.acsevents.org/goto/JustinBunnell

RetroMotion Podcast #28 – Corey Bunnell, Video Game Programmer

Corey Bunnell works for one of the world’s leading video game companies in Kyoto, Japan. Being the only American in the credits of a well-known game, his story went viral across the gamer and programmer blogs and forums. We talk about his path to getting his dream job and go on to discuss the philosophy of what makes a game fun.

Show notes:

Donate to Real Men Wear Pink 

RetroMotion Podcast #27 – Abbie Tykocki, Marketing and Public Relations Director

Episode 27 Burlington Telecom’s Marketing and Public Relations Director Abbie Tykocki talks about marketing, fiber, and net neutrality. As the demand for more bandwidth grows, we will become more dependent on service providers like Burlington Telecom. Abbie goes on to say that high-speed internet could be an economic driver for Vermont as the internet is the hub of interconnectivity for electronic devices. Don’t miss this great conversation!

Show notes:

Burlington Telecom

 

RetroMotion Podcast #26 -Derek Hallquist, Director of Denial

Derek Hallquist Director of Denial, a documentary about his parent, David Hallquist the Vermont utility executive. The film starts with David’s thoughts on the energy crisis, but then the story takes a personal and more profound change in tone. Derek speaks about David’s transition to Christine, being a nerd, politics, and running a production company.

Show Notes

Christine for Vermont

Official Denial Documentary Site

Barbe Visage: Short Film

Content is King!

Why We Love Content Marketing!

Content Marketing

And Why You Should, Too!

Stop worrying and learn to love content marketing. What is content marketing? Content marketing is when you utilize content such as videos, blogs, and other multimedia to capture the attention of specific demographics. Content marketing is typically not a direct seller of the business’s product, service or mission, but is closely related. This type of marketing is useful, entertaining and it converts audiences into buyers. But, why do we love it?

Love is such a strong word.

Content marketing is genuinely lovable, and that is why it is so powerful. Genuinely lovable? I suppose that needs a little more detail. The keyword is genuine. With the advancement of technology, we all notice that advertisements bombard our daily lives. New platforms like Facebook and Twitter provide advertisers with new opportunities. On top of the development of more television stations and more ways to watch movies and sports, we have even more technology-enabled platforms to explore, such as podcasts and VR. We run the risk of ad fatigue with our clients. Content marketing is a marketing strategy to offset this ad fatigue by providing the audience with beneficial or entertaining content that indirectly sells. In some cases, the content may not sell any product or service. Content marketing creates a value for potential customers.

This shifting of interruptive advertisements to value-driven content is genuinely lovable. I say “genuine” because this content should come from the heart; it should speak through the business or industry from an emotional and human looking glass. It’s not about savings, coupons or features. And, it’s not about comparisons or benefits. But, it’s about the mutual emotional connections and the values that your community shares.

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retromotion blog

The Worst Advice I’ve Heard About Video Production

Vermont video production

RetroMotion Blog

Business owners, marketers, and entrepreneurs know that video is one of the sharpest tools in the brand growing shed. As a producer and entrepreneur, I can tell you from first-hand experience some of the worst advice I’ve ever heard about video production. We can get you on the right path. The more time that passes without an effective video strategy, the more opportunities you are losing Let’s review some of the common bad sayings that we video producers hear often.

“It’s got to be super short”Vermont Video production

Video can be any length that performs well. Length and timing is connected to the platforms on which they will be uploaded. 10-second ads are good for video view campaigns on Facebook, and Instagram, and in juxtaposition, a 2-minute long, unboxing review video on YouTube is good for influencers. It will depend on the platform that you decide will be most effective for your audience. It’s best to perform A/B testing to further ensure effectiveness. You may find that your individual audiences respond differently.

“It’s pricey”

At its very core, video production is storytelling, not expensive. It’s a technical way of sharing stories around the campfire. The good storytellers get all the attention because their content is engaging! It doesn’t matter if it’s filmed by Hollywood or on an iPhone. If your video is thoughtful, compelling and appropriate for your audience, then it will be a powerful marketing advantage. Focus more on the content and less on the glamour. Some of the most effective YouTube videos are individuals filming themselves on their web cameras. Find your niche and press hard.

“Just shoot it on an iPhone”

Even though I just mentioned this above, this does not imply laziness or cost savings. Shooting “it” isn’t just something to be tossed off lightly. Shooting on any format or platform should be strategic to your brand-building goals. Cost saving is not a brand strategy; it is an accounting task. Work within your budget to develop a strategy that reinforces the brand’s imagery appropriately. For example, if your strategy includes having a “homegrown” or “organic” feeling, by all means, shoot on an iPhone. It is a smart and thoughtful implementation of iPhone commercial production. If you are Cartier, Audi, or Rolex, your forward-facing imagery must convey luxury and hold the standard to the absolute best quality. Those type of luxury brands may have employed Hollywood professionals to produce their fantastic campaigns, but the feelings and emotions, the production value and the messaging that pour out of those productions are entirely on target for the audience they are trying to reach.

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RetroMotion Podcast #25 – Nathan Hartswick & Natalie Miller, Founders, Vermont Comedy Club

Our guests this episode are Nathan Hartswick and Natalie Miller, who are the founders of the Vermont Comedy Club in Burlington. Nathan and Natalie explain how they got into the comedy club business through their successful Kickstarter campaign, the various challenges around funding, starting, and managing a new business, and what continues to drive them forward. They also touch on the growing Vermont comedy scene and what comedy means to them as individuals.

Vermont Comedy Club

RetroMotion Podcast #24 – James Lockridge, Executive Director, Big Heavy World, Youth Safety Council of Vermont, Co-Founder 105.9 The Radiator

In studio this episode is James Lockridge, Executive Director at Big Heavy World, and the Youth Safety Council of Vermont, and he is also the co-founder of 105.9FM The Radiator. James tells us how Big Heavy World helps bring exposure to Vermont-made music by providing support to artists to enable them to help themselves, and the fulfillment and empowerment experienced by volunteers being part of a small, tight-knit community. He also talks to us about his other project, the Youth Safety Council of Vermont, and their mission to curb distracted driving through various simulated experiences tailored to teen drivers.

Big Heavy World website
Big Heavy World YouTube Channel
Youth Safety Council of Vermont

RetroMotion Podcast #23 – Ellen Kane, Executive Director, Vermont Catholic Community Foundation

We’re joined in studio by Ellen Kane, the Executive Director of the Vermont Catholic Community Foundation. Ellen explains why Vermont is such an ideal place for non-profits and walks us through the process of starting a foundation and getting the word out about it through marketing.

Vermont Catholic Community Foundation

RetroMotion Podcast #22 – Justin Bunnell, Owner, RetroMotion Creative, Venetian Ginger Ale

This one’s a solo episode, featuring Justin Bunnell, owner at RetroMotion Creative and host of this podcast! Justin gives a bit of an update on the podcast, announces a few new positions at RetroMotion, and gives his thoughts on the current state of marketing with respect to the use of data versus engaging with your audience in a meaningful way.

We’re currently hiring an Administrative Assistant, as well as interns for the fall semester. Shoot us an email at [email protected] if you’re interested in applying.

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