RetroMotion Podcast #3 – Mark Redmond, Executive Director at Spectrum

RetroMotion Podcast #3 – Mark Redmond, Executive Director at Spectrum

 
 
00:00 / 30:20
 
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This episode we sit down with Mark Redmond, Executive Director of Spectrum Youth & Family Services, who has dedicated his life to helping at-risk teens and young adults make lasting, positive changes in their lives. He explains the importance of storytelling and its critical role in spreading awareness of Spectrum’s cause and helping to cultivate compassion within the community.

RetroMotion Podcast #2 – Kyle Bostwick, VP of Vermont Lake Monsters

RetroMotion Podcast #2 – Kyle Bostwick, VP of Vermont Lake Monsters
RetroMotion Podcast

 
 
00:00 / 33:44
 
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We’re joined by Kyle Bostwick, Vice President of the Vermont Lake Monsters, about his decades-long experience in the field (no pun intended). He shares his experiences in a wide range of areas from keeping up with the evolution of communication technology to providing the most memorable experience for fans.

RetroMotion Podcast #1 – Sas Stewart, Co-Founder of Stonecutter Spirits

RetroMotion Podcast #1 – Sas Stewart, Co-Founder of Stonecutter Spirits
RetroMotion Podcast

 
 
00:00 / 42:39
 
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Sas Stewart, co-founder of Stonecutter Spirits joins us in-studio for our first episode to talk about her journey, as well as a topic that weighs heavily on our minds: The future of Vermont business. As an entrepreneur, Sas gives her passionate take on where we are today and where she believes we need to be in order to overcome some of the challenges faced by the state.

Yo Adrian! I Need Some Marketing Help! (Fighting Your Way to the Top With Marketing)

There is nothing that gets the heart pumping and the goosebumps bumping like a classic underdog story. When the circumstances seem too severe to overcome, and the likelihood of success is meager at best, only the perfect combination of motivation, belief, and effort can lead to triumph. In the film industry, some of the most popular and enduring underdog stories are derived from boxing cinema. Examples include Raging Bull, Million Dollar Baby, The Fighter, Cinderella Man, and many more critically acclaimed prizefighting tales. Although Hollywood is full of these inspirational ‘rags to riches’ boxing storylines, there is one that remains the undefeated champion. The iconic 1976 film “Rocky” set the groundwork for the archetype of the boxing movie, and, indeed, has been one of the most successful and enduring film franchises of all time.

Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries.

“Rocky” tells the story of a perennial underdog from the city of Philadelphia, Rocky Balboa, a small time heavyweight boxer and reluctant debt collector with more bruises on his face than dollars in the bank. His only companions are his pet turtles, Cuff and Link, and his cynical best friend, Paulie Pennino. Unlike later underdogs, who are generally shown on their way up, Rocky was already approaching middle age by the original film, and his hopes of boxing glory were fast waning. To add to his troubles, his primary trainer, Mickey Goldmill, has recently substituted him with a newcomer because he believes Rocky to be a “bum” – a perpetual loser unable to achieve his full potential. However, Rocky’s luck is about to take a surprising turn when the world champion, Apollo Creed – a charismatic showman clearly based on Muhammed Ali – and his team decide they want to give a small-time fighter a championship match for publicity purposes. Apollo chooses “The Italian Stallion”, Rocky Balboa! Finally, the habitual undercard fighter has a shot at the title, but he will need to effectively marshal all his resources in order to stand the slightest success.

Apollo Creed chose to give the underdog a chance because he wanted an easy win, but also because of his belief that America was the “land of opportunity”. Just like Rocky, small businesses across the United States are fighting to become the reigning champions of their industries. Nonetheless, before a startup can put on their gloves and step into the ring, there are some essential marketing actions that must be considered.
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How Your Social Media Profile is Marketing Your Identity

The ideal appearance of a person’s profile changes faster than the passing of seasons. If you scroll through your Instagram feed, you’ll notice that the first picture you posted on your account looks like a prehistoric cave painting compared to your most recently shared photo. Over the years, the idea of creating this virtual identity has developed into ‘how well can I advertise my existence?’ The more these new forms of media have wriggled their way into our daily lives, the more they have become something that is now an integral part of who we are. Just like any big business, the use of social networks to create some form of brand identity is something that individuals are doing on Instagram, Twitter and Facebook on a daily basis to develop and sell the product that is their individual identity to their followers.

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Building a Website for a Cause: Vermont English Bulldog Rescue

I finally understand why the English Bulldog is the unofficially adopted mascot of the US Marines. It’s not because Bullies are brave, aggressive, or particularly fierce (actually they are the completely opposite). It’s because of their uncanny faithfulness.

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5 Marketing Lessons Businesses Can Learn From Black Mirror

Black Mirror is a haunting anthology television series that takes a deeper look into the many ways in which technology has affected our lives–or could in the near future. Rather than demonize technologies such as virtual reality or social media, it takes an introspective look into how the human condition is affected by these technological advances.

So, if you’re a business owner or are part of a marketing team, it is important to heed the lessons that can be taken from this series.
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Lock It Up: All Customer Sites Now Secured With SSL

Security is serious business and we want our customers to have their marketing investments protected from malicious actors. That’s why we’ve decided to upgrade all customers with websites maintained by RetroMotion to use SSL at no cost.

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Keep On Keepin’ On: Consistency and Social Media Marketing

It’s not the car’s fault the tires are bald.

You drive like Mario Andretti on your morning commute and race around town every day. You don’t fill up, you don’t change your oil. In fact, you don’t do anything that remotely resembles car maintenance. Ever. Well, guess what, turkey? Your car is going to run out of gas!

If you really were Mario Andretti, you’d know that you have to have one of the best crew pits in the history of IndyCar racing in order to drive your car hard on a daily basis and not have problems.

Your social media is the same way. That’s why our next Marketing Confession is a gas.
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6 Reasons Instagram is Insta-Great for Your Business

As one of the fastest-growing social media platforms available today, Instagram is the secret weapon you need to market your business. As Weekend Update’s New York City correspondent Stefon would say: “This place has everything”–meticulously edited selfies, family ski trip photos, political puppy memes, and, like on any media platform, advertisements.

It’s easy to assume that your business doesn’t need Instagram to advance its marketing and brand awareness. Selfies and sales don’t always go hand-in-hand, but lots of companies have been able to make Instagram work for them.
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