Listen to casual conversations with interesting Vermonters representing a wide range of fields and industries. We talk about everything from marketing and business, to incredible personal stories. You won't want to miss a single episode!

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6 Reasons Instagram is Insta-Great for Your Business

As one of the fastest-growing social media platforms available today, Instagram is the secret weapon you need to market your business. As Weekend Update’s New York City correspondent Stefon would say: “This place has everything”–meticulously edited selfies, family ski trip photos, political puppy memes, and, like on any media platform, advertisements.

It’s easy to assume that your business doesn’t need Instagram to advance its marketing and brand awareness. Selfies and sales don’t always go hand-in-hand, but lots of companies have been able to make Instagram work for them.
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A Steamin’ Slice of Brand Consistency

Imagine that you’re a lover of pizza. A pizza pie aficionado. A bro just looking for some ‘za. We have certain expectations after we pay the delivery guy–he provides for us, and we trust him. When we open that box, we’re hoping for that supportive crust, those well-placed toppings, and, perhaps more than anything else, that gooey, well-cooked cheese.

In 2016, making pizza is more than tossing some cheese on a saucy piece of flatbread and calling it a delicious day. It’s a new age of pizza–it requires technique, creativity, a well thought out cheese-to-sauce-to-topping ratio. And damn it, we deserve it.
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Going for the Gold: Marketing Your Business

It’s Olympics season, and the world is looking to Rio for a (virtual) front row seat to see the literal superhuman athletes competing in the 2016 Summer Olympics. We, as a world of nations, are more than ready to watch in awe from our couches and scarcely-used yoga mats as competitors show us what training, hard work, and inspiration really looks like.

With so many other small (and, of course, big) businesses investing in digital marketing, it can feel impossible to compete with others in your industry. If anything, it becomes easy to get uninspired. With expenses and employees, marketing can start to feel like the fat on the meat of your company.

The fact is, marketing is a seriously worthy investment. Like those Olympic gymnasts stretching and practicing for years to turn their bodies into pretzels, sometimes you need to invest in your dreams.
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